According to statistics, we receive an average of 11.8 hours of information a day through the internet. We receive information from so many mediums that we are incapable of retaining it. Due to this constant bombarding of information, what is most important doesn’t impact us any more and even sometimes loses the value it really has. Based on this idea, Blink intends on making us reflect on the importance of such messages which we are exposed to daily, but that due to their massification, have made us lose any filters we may have.

We invite the user to find a strong message which only they will find if they really want to and which after a few minutes, will ironically end up disappearing.